MonstroCity Brand Identity

Personal Project. Brand identity for a fictional theme park, MonstroCity. The complete identity guide outlined the use of key brand elements, including logo, color palette, typography, icons, interior/exterior signage, etc.

Logo Design

MonstroCity Logo Design

MonstroCity Alternate Logomarks

MonstroCity Icons

Color Palette


Primary Typeface / Charlemagne STD Bold

Secondary Typeface / Franklin Gothic Bold


MonstroCity Billboard + Water Tower