John G. Riley Museum Brand Identity

Branding. Brand identity for the John G. Riley Center / Museum of African American History & Culture in Tallahassee, Florida. The complete identity guide outlines the use of key brand elements, including logo, color palette, typography, icons, interior/exterior signage, etc.

John G. Riley Center / Museum

Logo Design

Color Palette


Primary Typeface / Electra

Secondary Typeface / Avenir