Event Marketing Campaigns. Marketing strategy and creative development/design for Florida State University's Homecoming promotions. The marketing strategy includes promotions for over eighteen events during the Homecoming week of festivities, including co-branded campaigns for Warchant (a kick-off concert featuring a major headliner) and Pow Wow (a pep rally featuring performances and appearances from FSU's sports teams, student groups, a popular comedian, etc).
Client: Florida State University
Art Direction: Larin Littwin
Lead Designers: Maggie Seketa, Carmen Clemente
Creative Team: Kristen Brittain, Tyler Trobert, Carmen Clemente, Mike Lazarus, Kristy Gaunt
Lead Designer: Michael Uchimura
Creative Team: Maggie Seketa, Kristen Brittain, Tyler Trobert , Carmen Clemente
Lead Designer: Tyler Amato
Creative Team: Michael Uchimura, Kelsey McLaughlin, Juan Aguilar, Tyler Trobert
Homecoming Logo Design
Designers: Sara Zhang, Tyler Amato
Digital and printed markteing materials, including posters, doorhangers, handbills, billboards, banners, yardsigns, t-shirts and other promotional items, invitations, social media, website graphics, etc.